At one time, MTV had a profound impact on the music industry and popular culture. Slogans such as 'I want my MTV' and 'MTV is here' became embedded in public thought, the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films, and books.